Design by Chris Godwin, Emma Hoop, & Allison Scott
Illustrations by Chris Godwin
Special thanks to Malcolm Fontier

The Brief
Create something that encourages the use of your chosen mode of transportation.

The Solution
The Give Me 3' bag is designed specifically to increase confidence for all types of bikers, from novice to professional. Three straps keep the bag comfortably close to the body while in transit. A map of the biker’s metro area on the back of the bag helps if they get lost. The inner pockets have enough space for a laptop, school work, and other daily necessities.The bag is customizable, offering different choices of bright colors & reflective text stating different laws about bikers ("Give Me 3' ", "Two in a lane is OK", etc.)